Wednesday, January 10, 2007

Saregama to launch entertainment portal

MUMBAI: As part of its restructuring strategy, India’s oldest music company Saregama is increasing its digital presence. The RPG Group firm is launching an entertainment portal where it will make available music, movies and a whole host of other products.

Consumers can download music through the portal and movies will be added on. “We will have a subscription and ad revenue model as well. The portal is likely to be called saregama.com. The aim is to make the portal the digital supermarket of entertainment,” says RPG Enterprises - Entertainment Sector president and CEO Subroto Chattopadhyay.

Source: Indiantelevision.com

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